fetch - Grocery Application
Great times, Great tastes for your pet.
fetch is a Pet Supply grocery mobile application, with a heightened focus on user experience. Pet parents would go out of their way to care for their fur-babies. However, it’s a busy world where we live, and more often than not, pet owners would find their schedule crammed, their work-life balance unexpectedly teetering-tottering at times. Our goal is reducing the day-to-day problems facing pet parents by offering them a time-saving application with efficient functions and services.
We follow the design thinking process using a user-centric approach.
User Research.
From the surveys and interviews we conducted, we analyze the quantitative and qualitative question groups; from which we form our “portraits“ of clients.
Find Persona.
After user research and analysis, user attitudes and behaviors were assessed which are explained by empathy map and persona.
User Flow.
We then move on to create a user flow to depict a a user’s chain of actions in responding to their problems. This is the most challenging phase; since once their problems are settled, we will be able to support our customer segment and enhance their user experience, improve business indicators. As a result, our user flow helped us to find an optimal method of ordering and an exact procedure for optimal order confirmation.
Low-Fidelity Wireframes.
We use low-fidelity wireframes to pin-point the pain points that users might trample upon during their walk in the application.
High-Fidelity Wireframes.
Wireframes are used to visualize our interpretation of the app at earlier stages of a project. The research results showed us a number of pain points that prevent users from an optimized shopping experience.
Design
Online Shopping Experience.
Pet parents will often purchase the same pet supplies on a regular cycle. The subscription feature provides a convenient shopping experience. Cancellations and rescheduling can be made at any time, at no risk to the user.
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